How Airbnb leverages VruVian to onboard new hosts

Airbnb is an American San Francisco-based company operating an online marketplace for short- and long-term homestays and experiences. The company acts as a broker and charges a commission from each booking...

Regulation of short-term rentals can include...

Why do Airbnb need web governance policies?

Brian Chesky, Co-Founder and CEO at Airbnb:

Through spending twenty years working with hosts, Airbnb reflected that a lack of governance policy...

• An organic sprawl of content, creating bloated websites
• Inconsistent, poorer quality content
• Weak user experience impacting the ability to support digital goals

When these problems become acute enough, large website redesign projects begin...

Good governance leads to stronger results

With a strong process for content governance, the benefits are clear for both Airbnb as a company and their clients...

With a strong process for content governance, the benefits are clear for both Airbnb as a company and their clients...

Airbnb has also had a significant impact on the hospitality industry...

How do you get organisation wide buy-in?

Mike reflected that the optimum time to introduce a web governance policy is during a website relaunch project...